Celebrating the creative economy in 2021

After a year of pandemic-induced lockdowns, there couldn’t be a better time to appreciate the creative economy. The United Nations is doing just this as it marks 2021 as the International Year of the Creative Economy for Sustainable Development. UNCTAD, alongside UNESCO, WIPO, UNIDO, the WTO will drive the annual celebrations and observations of the year. 

The creative economy –which includes audiovisual products, design, new media, performing arts, publishing and visual arts– is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. 

Covid-19 has cancelled live performances, restricted travel, and massively reduced audience capacities. Even outside of lockdown, it has led to the need for significant investment in cultural recovery, and to sustain an industry estimated to be worth more than £100 billion a year to the UK. 

The pandemic hit just when technologies such as immersive, virtual reality, and new music, film, TV and visitor experiences were beginning to come into their own. We saw that in the museum and gallery sector, and in opera, just as examples. 

And this creativity grew ever more sharply relevant through lockdown. Many companies were seen coming up with new and creative ways to provide services, such as online concerts and DJ sets and  virtual audiences for TV shows. Within business the use of online platforms such a zoom and teams has allowed companies to ensure staff can continue working remotely during the pandemic.  

Prime Production have also had to come up with new creative ways of providing our clients the same services remotely.  In response to the travel ban across the Globe, Prime Production have been working with companies to provide Remote Virtual Conference Interpreting for organisations who are looking for an alternative for face to face meetings, webinars, business meetings and conferences. Using a cloud-based platform that allows interpreters and clients to work securely at anytime from anywhere and in all needed languages, means we can provide language support without breaking your budget. 

On #WCID, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity and mass entrepreneurship can provide new momentum for economic growth and job creation. 





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