World Cancer Day is observed annually on February 4th to raise awareness about cancer and encourage its prevention, detection, and treatment. In 2025, the Union for International Cancer Control (UICC) introduced a new three-year campaign theme titled “United by Unique,” which emphasizes placing individuals and their stories at the heart of cancer care.

This year’s campaign highlights the importance of a people-centered approach to cancer care, recognizing that each person’s experience with cancer is unique. The UICC encourages everyone to get involved in any way they can, emphasizing that together, we can create change.

In the United Kingdom, notable figures have participated in raising awareness. Princess Kate, the Princess of Wales, shared a heartfelt message accompanied by a photograph taken by her six-year-old son, Prince Louis. The image depicted her in a winter woodland setting, and her message emphasized nurturing aspects of life beyond the disease (vogue.com)

Additionally, King Charles released an emotional video featuring personalities such as Sir Chris Hoy and Amy Dowden, acknowledging the efforts of healthcare professionals, charities, and families supporting cancer patients (thesun.co.uk)

World Cancer Day serves as a reminder of the collective commitment against cancer, acknowledging every patient’s unique experiences and the value of people-centered care delivered jointly by healthcare providers, families, friends, and the community (who.int)